Excellence recognises excellence.

Mercedes-Benz New Zealand has announced a new partnership with the ASB Classic, joining one of New Zealand’s most prestigious sporting events as its official automotive partner for the 2027 tournament.

The partnership marks the beginning of a long-term relationship between Mercedes-Benz New Zealand and the ASB Classic, bringing together two brands united by a commitment to precision, performance and world-class experiences.

It also represents a natural extension of Mercedes-Benz’s global involvement in professional tennis. Through its long-term partnership with the Women’s Tennis Association (WTA), tennis forms a key part of the Mercedes-Benz global sports strategy, centred around performance, precision, innovation and memorable experiences both on and off the court.

The ASB Classic has become one of Auckland’s most anticipated summer sporting events, attracting world-class players and passionate tennis fans from across New Zealand and around the world.

As official automotive partner, Mercedes-Benz New Zealand will provide an exclusive fleet of vehicles to support tournament operations, including transportation for players and VIP guests.

The partnership also coincides with an exciting period for Mercedes-Benz in New Zealand, with a range of new SUV models set to arrive over the coming months, including the all-new electric GLC and GLB, alongside the latest GLE and GLS.

Together, the partnership brings Mercedes-Benz’s longstanding connection with international tennis to Auckland, as the ASB Classic prepares to welcome some of the sport’s leading talent for another summer of top-tier competition in 2027.