Mercedes-Benz New Zealand has been named official automotive partner of the ASB Classic, starting with the 2027 tournament. It marks the beginning of a long-term relationship with one of New Zealand’s most prestigious sporting events.
For Mercedes-Benz, tennis is a natural fit. Through its long-term partnership with the Women’s Tennis Association (WTA), the sport has become a key part of the brand’s global sports strategy. Performance and precision sit at the centre of that strategy, together with innovation and memorable experiences both on and off the court. Auckland now joins the tournaments where the three-pointed star is part of the week.
Every January, world-class players arrive in Auckland for the ASB Classic, and passionate tennis fans from across New Zealand and around the world follow them. Few summer sporting events in the city are as eagerly anticipated.
As official automotive partner, Mercedes-Benz New Zealand will supply an exclusive fleet of vehicles to keep the tournament moving. That includes transport for players and VIP guests throughout the event.
The timing lines up with a busy few months for Mercedes-Benz in New Zealand. Over the coming months, the all-new electric GLC and GLB will arrive, as will the latest GLE and GLS.
“We are excited to begin this journey with the ASB Classic,” says Helen Sunley, General Manager of Mercedes-Benz New Zealand.
With some of the sport’s leading talent set to return for another summer of top-tier competition in 2027, Mercedes-Benz’s longstanding connection with international tennis now has a home in Auckland.
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