Vehicle Launches

All new Mercedes-Benz S-Class

Vehicle Launches
20 April 2021

The new S-Class
Cares for what matters.

The new S-Class focuses on what matters: unique comfort and safety technologies on which you can rely. Whether you are the driver or being driven. The trendsetting MBUX operating concept combined with luxurious materials delivers an unprecedented driving experience.


Modern aesthetics and generous luxury.
The clear design of the new Mercedes-Benz S-Class focuses on what matters: perfect exterior proportions and contemporary luxury inside. The pioneering innovations of the new S-Class thus give it a unique and irresistible presence.

All new S-Class

Exterior design

Pioneering design.
Superior aesthetics and a luxurious feeling of spaciousness in ideal harmony: the design idiom of sensual purity in its most modern form. An elongated side view with perfect proportions and flush-fitting door handles. The front end also exudes style and character, with DIGITAL LIGHT* headlamps for the first time, while the rear emphasises width with two-part lamps.

Interior design on the all new Mercedes-Benz S-Class Saloon

Interior design

Its inner values are compelling too.
The new S-Class Saloon combines a broad selection of elegant materials with fine surfaces. Innovative technology and high-resolution screens lend it a progressive character. What is more, high-tech and infotainment are engineered with a user-friendly architecture.

Rear seats of the new Mercedes S-Class

Comfort highlights

Enter your comfort zone.
Modern luxury and first-class comfort reach a new level in the new S-Class. It is the ideal haven for anyone for whom driving a car will always be about much more than simply transportation. Innovative comfort-oriented features create a superior driving experience from the driver’s seat to the rear.

Comfort highlights:

  • Next-generation MBUX
  • Active ambient lighting*
  • AIRMATIC Suspension
  • Climatised front seats (includes seat heating Plus)
  • Head-up display, MBUX augmented reality for navigation**
  • MBUX Interior assistant & fingerprint scanner
  • Burmester® 3D surround sound system, 15 high-performance speakers, DSP amplifier, 710W

*Active ambient lighting available as optional equipment within the ENERGIZING package.
**Driver assistance aid only. Driver at all times remains solely responsible for maintaining proper control of the vehicle.

All new S-Class

Listens to you. Is proactive and looks ahead.
Discover an intuitive driving experience of the highest calibre: the large head-up display in the windscreen puts the latest display technology directly into your field of vision. This augmented reality* is complemented by the innovative instrument panel with 3D screen. When it comes to operation, choose between voice control or the central OLED touchscreen. Meanwhile, the intelligent MBUX infotainment system can get to know you over time if you so wish and become a proactive partner.

* Driver assistance aid only. Driver at all times remains solely responsible for maintaining proper control of the vehicle.

You’ll struggle to find a more relaxing place than this.
It’s probably safe to assume that, in future, you’ll feel more relaxed each time you get out of your new S-Class than you did when you got in. With a wide range of available options for enhancing comfort, wellness and entertainment, the new S-Class offers something to meet pretty much every wish. Ensuring that you feel at home, wherever you may be.

All new S-Class

An interior experience of the highest calibre.
Showcase the interior according to your personal preferences or current mood. The 64 colours of the ambient lighting create exciting colour schemes, which can alternate dynamically or illuminate several areas in different colours. When setting the climate control, the driver also receives colour feedback to adjust the interior temperature.

Outstanding suspension comfort.
A large and luxurious limousine like the new Mercedes-Benz S-Class not only offers the maximum ride comfort you would traditionally expect in terms of the suspension and rolling behaviour, its driving characteristics and dynamics have also long been at the top end. This is once again the case with the new S-Class Saloon.


Giving you peace of mind.
Advanced assistance systems and innovations in active and passive safety aid you in the new S Class. Innovative safety technologies support everyday driving situations. For example, the new S-Class also takes into account information beyond the driver’s direct field of vision.

All new S-Class

Safety highlights:

  • Driving Assistance Package*
  • Rear airbag (only available on long wheel base variants.)
  • ATTENTION ASSIST (enhanced version)

*Various safety systems and features included in Mercedes-Benz vehicles are driver assistance aids only and the driver at all times remains solely responsible for maintaining proper control of the vehicle, ensuring safety and monitoring the driving environment and complying with all applicable road rules.

**DIGITAL LIGHT available as optional equipment (projection functions are not available).

Always here for you.
Thanks to being comprehensively equipped with a range of innovative safety and assistance systems, the new Mercedes-Benz S-Class Saloon can provide palpable stress relief and support, while helping to avoid hazardous situations. For example through all-round monitoring of the vehicle’s surroundings by the new PRE-SAFE® Plus system.

Close up of the new driver assistance features on the dashboard of the all new Mercedes S-Class

Exemplary safety with Mercedes-Benz Intelligent Drive systems.
In rush hour, during a long drive at night or on an unfamiliar route, your Mercedes-Benz S-Class noticeably takes the strain out of driving, particularly in stressful situations. This is based on a concept that makes every journey in a Mercedes-Benz safer and unique: Mercedes-Benz Intelligent Drive. Because the time you spend behind the wheel is your time. Time for relaxation. Time to replenish your energy. So that, first and foremost, you reach your destination safely, but are also relaxed when you get there.

*Information provided and images displayed on this page may include overseas models and features not available in New Zealand. Please contact an authorised Mercedes-Benz retailer for specific information on vehicles and features available in New Zealand. Product changes may have been made since production of this content. Only black upholsteries will be available at launch. Sierra Brown/Black & Macchiato Beige/Magma Grey upholsteries are available from mid 2021 production.

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