news, Vehicle Launches

news Vehicle Launches
01 October 2025
Dongfeng

Armstrong’s Distribution Limited is excited to announce that Dongfeng Motor, one of China’s largest and most innovative automakers, is now coming to New Zealand. This partnership will make it easier for Kiwi drivers to access world-class electric vehicles at an affordable price.

Dongfeng Motor has appointed Armstrong’s as their exclusive distributor in New Zealand under Armstrong’s Distribution Limited. Dongfeng is a global automotive leader, operating in over 100 countries with millions of vehicles sold worldwide. Their vehicles are known for advanced technology, safety features, innovative design, and value.

Rick Armstrong, Founder and Executive Director of Armstrong’s, says, “We are thrilled to bring Dongfeng vehicles to New Zealand. These electric vehicles combine cutting-edge technology with practical design, making them accessible and enjoyable for everyday Kiwi drivers.”

The first Dongfeng models arriving in New Zealand in Q4 2025 will include the fully-electric Box, Vigo, and 007. These vehicles are designed to meet the needs of Kiwi drivers, offering urban versatility, everyday practicality, strong performance, and driving ranges suitable for both city and open-road travel.

Dongfeng 007
Dongfeng Vigo
Dongfeng Box

Simon Rutherford, CEO of Armstrong’s Distribution Limited, adds, “Dongfeng is a forward-thinking brand that offers everything Kiwi drivers are looking for. We are confident these vehicles will redefine the electric car experience in New Zealand.”

The first Dongfeng retail stores will open in Auckland, Wellington, and Christchurch, with more locations planned across the country. Armstrong’s is committed to providing strong aftersales support, advanced safety systems, and exceptional customer care for all Dongfeng owners.

This partnership marks an important step in Armstrong’s mission to make affordable electric vehicles accessible to more New Zealanders. More information on Dongfeng models and store openings will be available soon.

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