Armstrong's moving to Panmure super-site

27 January 2022

Armstrong’s has announced it has secured the two hectare site at 8 Forge Way, Panmure previously occupied by Fleet Partners.

The privately owned automotive group will relocate its head office, retail call centre, and distribution businesses to the new location as well as housing a new dealership for Auckland City Toyota, which is currently sited on a smaller neighbouring site.

The move increases the dealership size and capacity by over five-times the current site, and can accommodate more than 500 cars. The 4000 square metre floor area of the high-profile building will house a large showroom on the lower level, customer facilities, a large parts area, 24 service bays, plus wash bays and ample customer parking.

“This is a very important part of our on-going growth plan for the group,” Armstrong’s chief executive Troy Kennedy says.

“Toyota is a key brand for us in Auckland with dealerships in Grey Lynn, Greenlane, and now a new super-site in Mt Wellington from early next year. This move allows us to have significantly more sales and service capacity in a key Auckland location.

“With a high quality second floor office facility included in the complex that can house around 70 staff, we are using the opportunity to consolidate our head office, our distribution businesses and retail call centre into one complex,” he says.

The new dealership is expected to be operational in quarter two of next year, while the office consolidation will be several months later.

This is part of an aggressive growth agenda in Auckland for Armstrong’s with new facilities recently opened in Greenlane for Peugeot and Citroen, a new dealership in Botany covering Nissan, Peugeot and Citroen, and the expansion of the Auckland City Toyota dealership in Greenlane.

Further to recent additions, land has been secured in Botany for three new dealerships planned to open in 2023 now that further franchises have been secured.

Armstrong’s recently announced the potential to list the business on ASX/NZX and are currently working through capital options for the business.

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