Awards & Press, Community

Greg Murphy & Otis Frizzel: Jaguar I-PACE Art Showcase

Awards & Press Community
09 August 2021

Legendary Racing Driver Greg Murphy and artist Otis Frizzell have joined forces to create impressively thrilling art, which will be gifted to a selection of Jaguar owners.

The collaboration saw Frizzell sketching out a 120m x 60m abstract art piece and Greg Murphy racing the lines of it in a Jaguar I-PACE – the all-electric performance SUV equipped with superior precision and road-handling features.

“I like to think I’m a pretty good driver,” said Greg Murphy. “But this still took me hours of driving across two nights to get right. Otis had a vision of the way the car needed to move, and was shouting in my ear pretty much non-stop about when to turn and when to brake.”


Bathurst winner Greg Murphy (pictured left) with artist Otis Frizzell (right).
The Jaguar constructed by Murphy's driving lines and captured with long exposure photography.

The experiment that was formulated by Auckland based creative agency Chemistry took place in a Mount Smart Stadium carpark and was captured by photographer and director Jeff Wood, using long exposure photography.

Patrick Murphy and Susan Young, founding partners and Joint Creative Directors at Chemistry, said ‘We’d been talking about this idea with Jaguar for a while, and with the launch of the I-PACE the timing seemed perfect to bring it to life. The best ideas are always those that make you a little scared, but the whole team threw themselves into making it happen and we’re totally stoked with the result.’

With Jaguar being a car that blends art and performance, featuring both cutting-edge design and superior handling; this collaborating seemed natural. Luke Meurant, Jaguar New Zealand National Marketing Manager, believes “This new creative idea allows us to dramatise that in the most attention-grabbing way; mixing the artistic vision of Otis Frizzell with the performance of the legendary Greg Murphy.”

Jaguar has released two new videos showcasing the finished product and behind-the-scenes footage which documents the sheer scale of the challenge faced by Otis and Greg.

The campaign will run from July until September with creative running across television, video-on-demand, social media, native and display. Jaguar has released 400 copies of the limited edition print which will be gifted to new or returning Jaguar owners as part of a customer relationship management strategy.

“Jaguar has had a remarkable year,” admits National Marketing Manager Luke Meurant. “However, we can’t take our foot off the pedal – the Jaguar I-PACE has won both World Car of the Year and New Zealand Car of the Year, and this is a great way to celebrate the success of our product.”


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