news, Vehicle Launches

Armstrong's prepares for INEOS launch

news Vehicle Launches
12 June 2022

Armstrong’s are proud and excited to represent the INEOS Automotive brand in New Zealand as the nominated retail partner.

Quote from INEOS:
“We have worked tirelessly for over a year to find retail partners that share our enthusiasm and excitement for the Grenadier,” said Justin Hocevar, Head of Region – APAC for INEOS Automotive. “We have so far established a global network of over 160 partners who understand 4X4 users and their requirements, and have a proven track record for exceptional customer service. We are working with these partners to ensure they are ready to offer Grenadier customers and owners the advice, guidance and support they need.”


Built from the ground up, the INEOS Grenadier has been designed as a rugged, capable and comfortable go-anywhere working vehicle. Practical features include a 70:30 split rear door, integrated roof bars, pre-wiring for auxiliary lamps and accessories, and a front bumper to sit on. An ‘open-source’ approach to accessories means owners can tailor the vehicle to their specific requirements.

The interior combines utilitarian practicality with the technology and comfort today’s users expect. Its intuitive and functional layout features physical switches, widely spaced for easy use on the move, a central infotainment screen, and an overhead console for off-road and auxiliary controls. Hose-out rubber flooring, hard-wearing Recaro seats and numerous stowage options mean the Grenadier is ready for anything work and life can throw at it.

Production of the INEOS Grenadier will start in July 2022 at the company’s state-of-the-art factory at Hambach, on the German border. One of Europe’s most modern vehicle assembly plants, it has received more than €500m investment in new facilities and technology in the last few years.

INEOS plans to have a 200-strong sales and aftersales network for the Grenadier spanning over 50 countries by the end of 2022.


In 2017, INEOS Chairman Sir Jim Ratcliffe, a car enthusiast and experienced adventurer, identified a gap in the market for a stripped back, utilitarian, hard-working 4×4 engineered for modern day compliance and reliability. The idea to develop a vehicle from scratch was developed by Sir Jim and some friends in their favourite pub, The Grenadier in Belgravia, London, which inspired the vehicle’s name. INEOS Automotive Limited was formed and a senior team of automotive professionals assembled to bring the vision to reality with a fresh perspective of 4X4 development and manufacturing.


INEOS Automotive is a subsidiary of INEOS Group, a leading manufacturer of petrochemicals, speciality chemicals and oil products. It employs 26,000 people across 36 businesses, with a production network spanning 194 manufacturing facilities in 29 countries.

INEOS dealerships will be opened in Auckland, Wellington and Christchurch, followed by Dunedin. Armstrong’s look forward to welcoming customers through showroom doors later this year, with the first vehicles expected to arrive in October.

Find out more about INEOS Grenadier
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Armstrong's INEOS | Auckland
251 Great South Road, Greenlane, Auckland