The PJ Project

29 March 2022

What is the PJ Project?

COVID-19 has had a devastating effect on many communities and families are struggling more than ever to make ends meet. The latest child poverty statistics show that 236,000 children are living in income poverty. This means 1 in 5 children in Aotearoa don’t have access to day-to-day necessities, including good quality food, fresh fruit and vegetables, adequate healthcare, clothing, shelter and warmth.

We know that when children have at least a good night’s sleep, they can wake up feeling more refreshed, they get sick less often and they’re able to concentrate a little more at school. This means first, they need to be warm wherever they sleep at night.

By providing over 5,000 kids with their very own pair of warm winter PJs, the Kindness Collective is helping whānau have one less thing to worry about this winter. PJs will be provided to Social Services and organisations, community kindies and ECE centres, Kōhanga Reo, Women’s Refuge communities, and charities working with tamariki.

How can you help?

The problem might seem overwhelming and a pair of PJs might seem small but the Kindness Collective believe that small actions x lots of people = big change. We want to ensure we reach as many tamariki as possible and still keep the kindness flowing elsewhere too!

Armstrong’s is proud to partner with the Kindness Collective again to reach this goal. Here’s how you can help:


Every $15 means we can purchase one pair of warm, winter pyjamas that goes directly to a child in need. You can donate at any Armstrong’s dealership, by purchasing a $5, $10 or $15 sticker, or click here to donate directly to the Kindness Collective.


Simply drop off any NEW pyjamas to one of our dealership drop off points before 31st July.

Thank you for your kindness.


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